You’ve been building a programmatic campaign and all teams just signed off on the brief. What’s the next step in the process?

  • Let the production team drive content creation.
  • Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.
  • Continue to work together on every decision to get 100 percent sign-off from all teams.

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