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- You need to review your data again and try to come up with fresh insights on how to direct more traffic to desktop because that is what converts better.
- You need to ensure that the marketing teams are focusing on solving only their problems. Double check that they are using last-click attribution correctly.
- You need to find a way to get your marketing teams to consolidate measurement and get a single view on the customer across devices and channels
- You need to turn off cross-device tracking because this is extra data that is most likely skewing your analyst’s interpretations.