Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?

  • You need to review your data again and try to come up with fresh insights on how to direct more traffic to desktop because that is what converts better.
  • You need to ensure that the marketing teams are focusing on solving only their problems. Double check that they are using last-click attribution correctly.
  • You need to find a way to get your marketing teams to consolidate measurement and get a single view on the customer across devices and channels
  • You need to turn off cross-device tracking because this is extra data that is most likely skewing your analyst’s interpretations.

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