Your manager thinks the detail you’ve used in your customer portraits isn’t necessary. What should you do next?

  • Advocate for keeping the detail in the portraits because it represents very accurately what the people in your focus groups told you.
  • Point out that the more you know about your audience, the more targeted you can be with your messages across the entire journey.
  • Agree with your manager and redo all the portraits according to his vision. Implement a best practice to follow suit.
  • Say that you see his point and that this is just a way for you to glean more insights. You’ll be prioritizing demographic data only.

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