You see that a particular company has visted your website several times in the past few days, so you decide to call them. A receptionist answers the phone. Which of the following would be the BEST way to proceed?
Say, “Hi, my name is [name], and I’m calling from [company]. We’ve received a number of inquiries on our website from someone at your company, but they didn’t leave a name. We provide [product]. Do you know who at your organization would be looking into that right now?”
Say, “Hi, I sell [product]. Can you please direct me to the person who can help me with that?”
Try again later. Receptionists rarely have purchasing authority, and it’s important to focus on speaking to qualified people.
Describe the benefits of your offering and try to get the receptionist’s buy-in. Then ask to be referred to the appropriate buyer.