Yandex Direct Certification Answers 2019

Take the test to obtain the Yandex Direct certification. Upon successful completion of the test, you will receive a personalized certificate.Please note that the test for Yandex. Direct is intended for users who are already familiar with the service. The test checks both theoretical knowledge and practical experience of the service.

Before taking the test, make sure that the name and surname entered in your Yandex. Passport account are correct. This information will be used for the certificate and cannot be changed after the exam.
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Yandex Direct Exam Details:

  • Exam: Yandex Direct Certification
  • Exam Link: ouo.io/NgJjMz
  • Time: 1H
  • Questions: 40
  • Step 1:  Sign in with your Yandex Direct Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from Yandex exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

  • Create a look-alike segment in Yandex.Audience based on your clients’ data.
  • Create a segment based on a Yandex.Metrica goal (“Visited the Contacts page”).
  • Create a Yandex.Audience segment based on your clients’ data.
  • Create a DMP segment based on data from third-party providers.

What is an extended ad title? Select the fullest answer.

  • The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.
  • The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.
  • The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.

What steps are necessary to start tracking sales values in Yandex.Metrica?

  • Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on all pages of the site.
  • The “Dispatch ecommerce data to Metrica” option is enabled by default, so no additional steps are necessary.
  • Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on the page where transactions take place.

Where can Search banners appear?

  • Only on Yandex Search.
  • On Yandex Search and some search partner sites in the Yandex Advertising Network.
  • In Russia on Yandex Search and several search partners in the Yandex Advertising Network.

Where can you add text using templates?

  • In the first and second ad titles, ad text, URL, display link.
  • In the first and second ad titles, ad text, URL, display link, sitelinks and callouts.
  • In the first and second ad titles, ad text, URL, display link, sitelinks.

Which factors do bid forecasts depend on?

  • Competitors’ bids for the keyword and the ad’s CTR.
  • Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
  • Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.

On which sites can Text & Image ads appear?

  • On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.
  • On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network.
  • On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network, on the Yandex Home page.

Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?

  • Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.
  • All bid adjustments apply.
  • Positive bid adjustments for age and gender (demographic) and device type apply.

Select the correct statement about Image ads.

  • The minimum bid for Image ads is 0.01 USD/EUR/CHF.
  • Image ads appear on sites in the Yandex Advertising Network.
  • Image ads can appear on all Premium placement positions on Yandex Search and in the Yandex Advertising Network.
  • Image ads can only appear in the Yandex Advertising Network and Dynamic ads.

What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

  • Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.
  • Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.
  • Start a media campaign for users who have visited the website.

How does a goal differ from a segment?

  • The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.
  • Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.
  • Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.

At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?

  • It is impossible to set up such adjustments.
  • The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
  • The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

  • No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.
  • No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.
  • Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

  • Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.
  • This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords.
  • The Dynamic ad will appear because it responds to the user’s query better by showing the keyword in the ad title.

An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?

  • “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability.
  • A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
  • Average ROI.
  • If he has statistics to refer to, then the “Weekly click package” is best. He should just increase the number of clicks in the strategy settings a bit.

An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?

  • The user will pay for one click only regardless of how many sitelinks the user clicked on.
  • The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR lower than for regular links.
  • The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR higher than for regular links. The advertiser will pay for each click separately. The click price is the same for all links.

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