Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

  • targeting paid advertisements to the user more accurately.
  • feeding data into Hootsuite chatbot for more human-like responses.
  • gathering marketing analytics on the user’s behaviour.
  • understanding the full context of the most recent exchange, so you can reply appropriately.

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