While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for? November 27, 2019 by Answers Certification The advertiser will be charged for two clicks: on the sitelink and the ad title. The advertiser will only be charged for one click. The advertiser will be charged full price for the ad title, and 50% of the main bid for the click on the sitelink.