What is the difference between a “Success Action” and a “Proxy Action”?

  • The Success Action is the primary goal for your business and the Proxy Action is the secondary that helps advance a user toward the third goals
  • The Success Action is the most valuable in-app action for your business and the Proxy Action is highly likely going to lead to your Success Action
  • The Proxy Action is the primary goal for your business and the Success Action is the secondary that helps advance a user toward the primary goals
  • The Proxy Action is the most valuable in-app action for your business and the Success Action is highly likely going to lead to your Proxy Action

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