To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why? November 27, 2019 by Answers Certification This was a great idea to reward loyal customers. This would have been better as an awareness campaign. This tactic would have been appropriate for the “Think” stage. This tactic didn’t consider personas or opposites attract thinking.