To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?

  • This was a great idea to reward loyal customers.
  • This would have been better as an awareness campaign.
  • This tactic would have been appropriate for the “Think” stage.
  • This tactic didn’t consider personas or opposites attract thinking.

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