Shopping Ads Certification Assessment Answers 2019

Academy for Ads, Google’s exam and certification center, offers Google Shopping certification along with the rest of Adwords online advertising certificates.

To achieve it you will have to pass an exam that evaluates basic and intermediate concepts about online advertising in Adwords, such as creating a Google Merchant Center account and a product data feed, as well as configuring and managing shopping campaigns.

Shopping Ads Certification

Shopping Ads Certification Assessment Exam Details:

  • Exam Name: Shopping Ads Certification Assessment
  • Exam URL: https://ouo.io/X6RMco
  • Questions: 63 questions
  • Time limit: You have 90 minutes https://skillshop.exceedlms.com/student/path/18287/activity/25881
  • At least 80% correctly (51 questions) to pass.

The exam has a maximum duration of 90 minutes in which you must answer 63 questions, at least 80% correctly (51 questions) to pass. The questions will appear one by one, you have to give your answer before moving on to the next and you cannot go back.

You can prepare for the exam by reviewing the Google Shopping Advertising Study Guide, which also teaches you how to use the Google Merchant Center to upload your shop’s data and products.

  • Step 1:  Start your Shopping Ads Certification Assessment on the official website: Click Here
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

SHOPPING ADS CERTIFICATION QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

  • Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
  • Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
  • Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
  • Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
  • Check impressions for each product in Google Merchant Center
  • Understand which creatives perform best in the “Ads” tab

Which statement is true about Shopping ads?

  • They let sellers use keywords to decide exactly how and where to show their ads.
  • They use an easy-to-understand format to give shoppers all the information they need at a glance.
  • They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
  • They give shoppers limited information in order to increase curiosity regarding a product or service.

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

  • Create a separate ad group optimized for mobile and compare how it drives sales
  • Set a longer conversion window, such as 30 days or 90 days
  • Create a separate campaign optimized for mobile and compare how it drives sales
  • Set a short conversion window, such as 7 days

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  • Compare 2 models to see if the campaign is undervalued on a last-click basis
  • Compare 2 models to see if the campaign is undervalued on a first-click basis
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.

  • Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
  • Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
  • Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool

You can use campaign priority to:

  • edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
  • promote certain product groups across all your campaigns
  • determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • subdivide campaign products according to freely-assigned values with custom labels

You can use custom labels to:

  • subdivide a product by specific features that you decide
  • list specific features in your Shopping ads
  • target different countries within the same Shopping campaign
  • have Google subdivide your product into specific relevant categories

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

  • Test daily: Test a new website layout and color scheme each day.
  • Lower price: Consider reducing the price of your product(s) for multiple purchases.
  • Remove friction: Make sure the checkout process is working and easy to use.
  • Increase discounts: Attempt to increase unique visits to the website by offering discounts.

Which statement is true about Local Catalog ads?

  • Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
  • Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
  • Local Catalog ads are easy-to-browse display ads that showcase multiple products.
  • Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

  • Segment his report by click type and review his local data
  • Set up Google Analytics for his local storefront and access its various customized data
  • Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
  • Set up local inventory ads in his Shopping campaign and review his local channel performance

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

  • By providing third-party tools that can help you obtain impression-share data.
  • By helping you identify growth opportunities with impression-share data.
  • By ensuring your ads automatically respond to personal events, such as birthdays.
  • By providing suggested retail prices for your products based on market analysis.
  • By using benchmarking data to get insights into your market’s business landscape.

What does impression share indicate about a product group?

  • It provides an average benchmark of all similar products from other retailers
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It shows your product group impressions relative to other product groups in the same campaign

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

  • A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
  • A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
  • Curated lifestyle images and creative copy to set her products apart from the competition.
  • An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

  • Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
  • Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
  • Suzie can serve Shopping ads directly from her website
  • Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

  • Leave product_state in his feed and also add the condition attribute
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
  • Delete product_state completely from his feed,and then submit his feed to Merchant Center

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

  • She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
  • She can add the dress description in the title and then link to additional dresses
  • She can link to a page within her site with all dresses incase the item sells out
  • She can link directly to the brand, color, size and price of the dress described

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

  • By showing price-comparison charts that illustrate their bread’s value to potential customers.
  • By presenting splash ads that will dominate a potential customer’s screen.
  • By distributing discount coupons for bread to potential customers.
  • By presenting a selection of their artisan breads to potential customers.

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

  • They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
  • They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
  • They generate discount codes as a potential customer clicks a photo.

Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

  • Describe some of the conditions related to the purchase before and after the purchase
  • Claim credentials for his business that he hasn’t finalized yet
  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
  • Advertise products or promotional offers that aren’t available to people shopping online

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

  • Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
  • Increase the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

  • In text messages sent from the Google Shopping app.
  • In the Google Shopping app.
  • At the top of Google searches on desktop computers.
  • On other automotive parts stores’ websites.
  • At the top of Google searches on mobile browsers.

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

  • Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.
  • Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.
  • Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
  • Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

  • prioritize his Shopping campaigns according to seasons rather than geography
  • make the winter sports campaign high priority and the mountain tourism low priority
  • make his winter sports budget high priority by adding his mountain tourism budget to it
  • add “mountain tourism” to his negative keywords during the winter sports campaign

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

  • data feeds weren’t updated for 10 days
  • shipping attributes for a small number of items have different pricing than the default shipping at the account level
  • data feed includes products with the availability status “out of stock”
  • language on the landing pages doesn’t match the language of the target country

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

  • check his conversion window settings and see if new product groups create changes
  • check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
  • use the Bid Simulator, but only for “Everything else in ‘All products'”
  • set bids for his new product groups to align with his sales strategy

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

  • Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
  • Product view, where potential customers can see recent purchases made by existing customers.
  • Product view, where potential customers can see a particular cat dress available from multiple vendors.
  • Main view, where consumers can quickly see key information about Klothes for Kats.
  • Main view, where potential customers can find directions to Klothes for Kats.

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

  • She can monitor and arrange new product groups to find opportunities.
  • She can filter her product view for granular reporting.
  • She can use benchmarking data to get market insights.
  • She can use impression-share data and the Bid Simulator tool.

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

  • With Shopping ads, she can make sure her available product discounts are always the largest.
  • With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
  • With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
  • With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

  • Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
  • Brian, who’s hoping to make a quick online purchase during his lunch break.
  • Mandi, who’s looking for the lowest price, regardless of location.
  • Rob, who wants to see a specific board in-store before he’ll purchase it.

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

  • Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.
  • Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
  • Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
  • Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

  • The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
  • The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
  • The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
  • The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

  • To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
  • To engage potential customers who make local intent queries regarding pianos.
  • To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
  • To engage potential customers who make long-tail queries regarding pianos.

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

  • Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
  • Shopping ads feature 60-second product video reviews, heightening potential customer interest.
  • Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
  • Shopping ads let you surface your local inventory, and share store details for users searching near a store.

How can you lose your claimed URL?

  • Another authorized owner of the website successfully verifies and claims your website URL
  • Your claimed URL authorization expired from Webmaster tools
  • You remove all data feeds from your Merchant Center account
  • Your website is updated but includes the same identifying meta tag or HTML file

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  • Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • Remove product group subdivisions and bid on broader groups of products
  • Increase your campaign priority

Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

  • By ensuring Gemma’s entire product range is shown each day.
  • By showing her ads across multiple audiences and networks.
  • By trying to show her ads as often as possible for any given search.
  • By automatically showing her ads in every eligible country.

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

  • Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
  • Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
  • Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
  • Customers can view and interact with attractive and engaging videos that show them how a product can be used.

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

  • Smart Shopping campaigns can buy a permanent ad slot on a website.
  • Smart Shopping campaigns automatically produce long-term profit estimates.
  • Smart Shopping campaigns can be set with a target return on ad spend.
  • Smart Shopping campaigns have an unlimited potential spend each day.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

  • It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
  • It directs potential customers to a brick-and-mortar store near them.
  • It includes only the lowest-priced product for the search term, which drives new clicks.
  • It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

  • Potential customers who’ve already searched for other, similar pianos.
  • Potential customers who are ready to buy a piano.
  • Potential customers who are early in their online search.
  • Potential customers who’ve already bought pianos from his site.

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

  • The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
  • The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
  • The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
  • The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

  • They appear across the GooglePlay store.
  • They can be used with merchant or Google-hosted storefronts.
  • They only appear to consumers within walking distance of Books by Brock.
  • They appear as user-read book previews on Google.

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?

  • It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
  • It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
  • It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
  • It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.

Campaign priorities determine your bids according to which rule:

  • the highest priority campaign will bid, unless a lower priority bid is high enough
  • if the highest priority campaign is out of budget, the lower priority campaign bids
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used
  • if the highest priority campaign is out of budget, lower priority budget is added to bids

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?

  • They provide minimal information, so interested customers have to visit her website for more information.
  • They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
  • They provide value comparisons that feature her product alongside more expensive products.
  • They have lower costs-per-click and increase total volume of her website traffic.

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

  • each product group in the campaign is restructured so that it has fewer than 200 clicks per week
  • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
  • remarketing list for search ads is set up for the campaign
  • the client is using a third-party bidding platform that is compatible with target ROAS

BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

  • Use a Google-hosted local storefront.
  • Use a Bing-hosted local storefront.
  • Select an online ad from a similar business and recreate it.
  • Upload a product list from an Excel spreadsheet.
  • Create a customized merchant-hosted local storefront.

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

  • On a billboard anywhere in North America.
  • In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.
  • In a Google search from a device anywhere in North America.
  • On a billboard within 30 miles (48 km) of the Simpson Shoes location.

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
  • Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
  • Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
  • Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

  • When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.
  • When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.
  • When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.
  • When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

  • Smart Shopping campaigns generate weekly inventory stock level reports.
  • Smart Shopping campaigns automatically notify Alice when a sale is made.
  • Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
  • Smart Shopping campaigns generate suggested retail prices for commonly sold products.

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

  • Angelo can add new product groups and arrange them to show how many clicks a specific book received.
  • Angelo can see how many clicks a specific book received by filtering his products view.
  • Angelo can use benchmarking data to isolate each book’s sales.
  • Angelo can use impression-share data to find the number of clicks on each book’s ad.

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

  • By placing billboards in neighborhoods likely to have many artisan soap lovers.
  • By recruiting existing customers as spokespeople to drive awareness of her store locations.
  • By attracting potential customers who usually search for artisan soaps.
  • By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.

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