Performance Smart Assessment Answers 2019

Exam Name: Performance Smart Assessment
Exam URL: https://skillshop.exceedlms.com/student/path/5474-performance-2018

Performance Smart Exam Details:

  • Step 1:  Sign in with your Google Performance Smart Assessment on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from Academy for Ads exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why is Target CPA the recommended choice for a remarketing bidding solution?

  • It can save an advertiser time and potentially drive 20% more conversions at the same or lower CPA
  • Target CPA guarantees lower conversion costs versus other Smart Bidding strategies
  • The system will take care of the hard work by identifying the users that are more likely to convert at any day or time in order to achieve the CPA goal
  • With tCPA, advertisers can be totally hands off and never have to optimize with the bidding solution

What are the three key benefits of RLSA?

  • Automatically show the most relevant ad, Convert on new keywords, Cover more queries
  • Automatically show the most relevant ad, Screen real estate, Cover more queries
  • Bid based on audience, Import audiences from third party, Convert on new keywords
  • Bid based on audience, Convert on new keywords, Tailor your message

What is automatically included in AdWords optimized lists?

  • AdWords optimized lists automatically include all users across the tag types, including AdWords remarketing tool, GA tag, and app tracking that’s sent to Google
  • AdWords optimized lists will update on a weekly basis based on your audience performance
  • AdWords optimized lists automatically include all new source data added to an AdWords account
  • Nothing is automatically included in AdWords optimized lists. It uses a manual process to set up across all tag types

What is dynamic remarketing?

  • Dynamic remarketing is the ability to capture insights from users’ interactions with a website, showing a dynamic ad later on to invite them to come back and complete an action
  • Dynamic remarketing is the ability to engage with new users with personalized, high- performance, dynamic ads
  • Dynamic remarketing is the ability to show ads with a generic image to a customer’s past visitors as they browse sites and apps on the Display Network
  • Dynamic remarketing allows clients to re-engage past site visitors as long as they have completed a conversion within the last 90 days

What is the difference between a “Success Action” and a “Proxy Action”?

  • The Success Action is the primary goal for your business and the Proxy Action is the secondary that helps advance a user toward the third goals
  • The Success Action is the most valuable in-app action for your business and the Proxy Action is highly likely going to lead to your Success Action
  • The Proxy Action is the primary goal for your business and the Success Action is the secondary that helps advance a user toward the primary goals
  • The Proxy Action is the most valuable in-app action for your business and the Success Action is highly likely going to lead to your Proxy Action

Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.

Greater creative input for advertisers

Advertisers can upload images, headlines and descriptions that meet your brand guidelines.

Easily reach people on millions of sites and apps

Advertisers can potentially see a 15% increase in reach at similar performance compared to standard text ads.

Deliver a great experience with native ads

Advertisers can match the look and feel of the content where their ad appears.

Match each of the following statements to its corresponding DSA benefit.

Efficiency and time saving

No need to pause or create ads based on available inventory on the website, seasonality or demand.

Coverage security

DSA makes sure you don’t miss any relevant queries.

Reach and performance

On average, 86% of DSA traffic is incremental.

Transparency and control

The Search Query report shows which queries were matched with a DSA ad.

Match examples of app activities to the corresponding vertical.

Dating/Communication

Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase

Retail/Classifieds

Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase

Entertainment

Specific session start or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement with special content, Add payment, and Subscription/Purchase

Gaming

Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, and Spend virtual currency/Purchase

Match the client’s objective to the DSA solution.

Full automation

The client to run a very effective marketing campaign despite having limited resources.

Long-tail automation

The client wants users to find him even on his long-tail products.

Incremental reach

The client wants to make sure his ads appear for all relevant user searches.

Rapid expansion

The client wants to enter new markets quickly.

 

Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.

Google Analytics

For clients who are already running Google Analytics.

Google AdWords

For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only.

One Google Tag

For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics.

Google Tag Manager

For clients who are placing an entirely new tag on their site.

 

Explain what “observations” are in the new AdWords experience.

  • Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group
  • Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids
  • Observations narrow the reach of an ad group to specific audiences, and get reports, with the option to adjust bids
  • Observations allow you to see bid adjustment changes without having to access the change history

Identify how UAC uses Machine Learning.

  • It boosts lifetime value by understanding when users make in-app purchases
  • It targets ads precisely and controls ad exposure frequency
  • It reduces app churn by steering users away from apps rated less than 3.8
  • It automatically optimizes your bids and ads for users based on data signals

Identify which remarketing solution you would use for each scenario.

Dynamic Remarketing Advertiser has a wide selection of products, categories or services and wants to share tailored/personalized ads.

Dynamic Remarketing

Advertiser has a wide selection of products, categories or services.

Static Remarketing

Advertiser only sells a few products or services.

Static Remarketing

There’s a promotion, or advertiser wants to focus on the brand.

 

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