Measurement Smart Assessment Answers 2019

Stay up to date on the latest Google measurement products and trends. Use the data to make smart marketing decisions and get information about your audience.

Measurement Smart Exam Details:

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  • Step 3: Copy the question (Ctrl+C) from Academy for Ads exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

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What is a key value proposition of Unique Reach?

  • It helps in planning how many total people (not cookies) a campaign could reach
  • It shows you what % of a client’s ads were viewable by people
  • It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign
  • It shows how many people (not cookies) a campaign reached

What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

  • Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions
  • Use the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between Google Ads and Analytics
  • Link Analytics to Google Ads to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking
  • Upgrade Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360

What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

  • Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360
  • Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking
  • Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions
  • Use the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and Analytics

Why is it not advisable for an advertiser to have a tag set to conditional firing in AdWords Conversion Tracking?

  • Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
  • Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
  • Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
  • Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

  • Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
  • Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
  • Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
  • Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics

Differentiate between measurement and attribution.

  • It’s the difference between cookie-based tracking and ID-based tracking
  • It’s the difference between counting and valuing
  • It’s the difference between clicks and impressions data and conversions data
  • It’s the difference between transaction reporting and revenue reporting

Identify the definition of attribution.

  • Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it
  • Practice of making important decisions about where to invest budgets or focus optimizations
  • Practice of unifying user interaction data and creating a holistic view of customer relationships
  • Practice of developing estimates that tie online investment back to revenue goals

In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?

  • Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword
  • Take an AdWords campaign with at least 30 conversions in two weeks; remove the keyword in question and re-run the campaign for two weeks
  • Take all the keywords in an AdWords account and rank them by click volume; use static rules to assign credits to touchpoints
  • Take one individual click path; look at the conversion rate of the last clicked keyword to determine how it performs for any given auction

Match the Analytics and Google Ads measurement terminology to the description.

Google Analytics Transactions A measure almost always used for e-commerce purposes.
Google Ads Conversions A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics Events A way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics Goals A measure of a successful user interaction or a completed activity.

 

Three of the following feature statements are true about Tag Manager. Identify the feature that is false.

  • Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags
  • Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published
  • Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly
  • Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

  • Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags
  • Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly
  • Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible
  • Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published

Enjoy your exam!

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