HubSpot Social Media Certification Exam Answers 2019

HubSpot Social Media Certification course will help you shape the conversation around your business, build loyalty and attract new customers and partners. Building an effective social media strategy will expand all your other inbound marketing efforts as well as build brand awareness, lead by word of mouth and attract buyers. In other words, social media is the best way to do inbound marketing.

HubSpot Social Media

Invest in growing your business and career by learning to: build an effective social media strategy, establish social listening and moderation, create social content, expand your reach, excel in digital advertising, measure ROI, and more.

HubSpot Social Media Exam Details:

  • Step 1:  Sign in with your HubSpot Social Media Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why do you need to develop a business case for a new social monitoring technology?

  • It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
  • So that after the investment is made, you can go back and see whether it has lived up to expectations.
  • To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
  • Social monitoring technology is particularly expensive and difficult to determine a return on investment.

Why are hashtags helpful?

  • To aid search, track campaigns, and to influence the creation of user-generated content.
  • To keep track of ephemeral content that disappears.
  • To demonstrate to executives the power of organic reach on a piece of content.
  • All of the above.

Why do stakeholders matter as you begin to develop your team structure?

  • Stakeholders help you plan for the future.
  • Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
  • Stakeholders help you decide if you need to develop a team to help you do social advertising.
  • Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.

Why should you be careful about monitoring competitors?

  • Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
  • Competitors aren’t the only reason people don’t buy your product or service.
  • Competitive intelligence is best used for highly competitive markets only.

What should you do if your competitor has a big public blunder?

  • Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
  • Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
  • Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
  • Stay completely silent and make sure your company never experiences the same thing.

What’s the difference between social listening and social monitoring?

  • Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
  • Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
  • Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
  • Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

What is social selling the inbound way?

  • When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
  • When a salesperson provides value by offering thoughtful content and answering questions for prospects
  • When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
  • When a salesperson supplements their social posts with digital advertising

What do we mean when we say you should post an “80/20 mix” on social media?

  • 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
  • 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
  • 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.

Voice refers to:

  • The distinct and steady personality or style of your brand.
  • A particular identity or image that’s regarded as an asset to a company.
  • The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
  • The set of human characteristics that are attributed to a brand name.

What is a social media audit?

  • A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
  • A method to direct your audience in all channels to the best way they can have a conversation with you.
  • A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
  • A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

What is a Social Media Service Level Agreement (SLA)?

  • A contract between a service provider and a customer regarding the scope of the in- person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

“Real-time marketing” refers to:

  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides.

How can social media listening increase customer advocacy?

  • Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
  • Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
  • Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
  • Responding to a social post within one hour shows that your company is full of social- savvy whipper snappers.

How can social media monitoring inform your sales and product teams?

  • Your competitors’ marketing material can be copied and used for your own product or service.
  • Your product team can explain to customers exactly why they built that feature a certain way.
  • Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
  • Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.

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