HubSpot Inbound Marketing Certification Exam Answers 2019

Learn HubSpot inbound marketing techniques ranging from content creation to social promotion, through conversion and lead generation and beyond. At the end of this certification course, you will be well on your way to building your inbound marketing strategy.

HubSpot inbound marketing exam

HubSpot Inbound Marketing Exam Details:

  • Step 1:  Sign in with your HubSpot Inbound Marketing Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why Are Conversations Important In An Inbound Strategy?

  • You need to have conversations with your team once you know what inbound is all about.
  • Conversations are only for outbound marketers. Content and promotion are for inbound marketers.
  • Conversations can deliver your content in a consistent and relationship-focused way.
  • Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.

What is a conversation?

  • A conversation is an interactive communication between two or more parties.
  • A conversation is an interactive communication that can only occur in person or over the phone.
  • A conversation is an interactive communication between robots.
  • A conversation is the passive communication that occurs through likes and shares on social media channels.

What is SCOPE?

  • Standardize, Contextualize, Optimize, Personalize, Empathize
  • Specialize, Contextualize, Optimize, Personalize, Epitomize
  • Standardize, Contextualize, Organize, Personalize, Energize
  • Standardize, Contextualize, Organize, Personalize, Expertize

What is shared knowledge?

  • The collective hive mind of HubSpot users.
  • Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.
  • Shared knowledge is the data you purchase in lists.
  • The information you repurpose across channels for your website visitors.

What is social engagement?

  • The step you take to have conversations with individuals talking about your industry, brand, products, and services.
  • The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.
  • How you track, analyze, and respond to conversations across the internet.
  • A method of changing art, music, governments, and businesses.

What is social monitoring?

  • The step you take to have conversations with individuals talking about your industry, brand, products, and services.
  • The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.
  • How you track, analyze, and respond to conversations across the internet.
  • A method of changing art, music, governments, and businesses.

What is the difference between reporting and analytics?

  • Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
  • Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
  • Trick question! There isn’t one.
  • Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

  • Creating content, identifying the timeline, and measuring and improving
  • Identifying the timeline, measuring your content, and segmenting your contacts
  • Testing your content, identifying the timeline, and creating additional content
  • Organizing your contacts, creating content, and identifying the timeline

Where do conversations fit into your inbound marketing strategy?

  • Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about.
  • Conversations are only for outbound marketers. Content and promotion is for inbound marketers.
  • By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.
  • By using channels that your buyers personas consider “trendy,” your brand maintains its reputation of being relevant and up to date.

What are SMART goals?

  • Specific, Marketable, Attractive, Responsible, Testable
  • Specific, Marketable, Attainable, Relevant, Testable
  • Specific, Measurable, Attainable, Relevant, Timely
  • Specific, Measurable, Attractive, Relevant, Timely

What is a conversational growth strategy?

  • The long-term planning, creation, and management of your content marketing efforts.
  • The delivery of the right message to the right person at the right time, every time.
  • The creation and management of your combined conversion efforts.
  • The long-term planning, creation, and management of your professional network.

Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?

  • You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. This would increase the amount of people in your funnel and therefore the amount of people moving through your funnel.
  • You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.
  • ou could invest additional resources in your sales team. The more you increase that team’s overall job satisfaction, the more encouraged they will feel to make each and every sale count. This will have a positive impact on the efficiency of your funnel.
  • You could increase the budget of your services team. By increasing the amount of customers that retain with your company, you will need less net new gains to generate the desired level of revenue.

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

  • I think this change will work because I know my buyer persona really well.
  • By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.
  • The conversion rate will increase by 87%. Constant change on product and services pages increases trust.
  • By changing this page’s copy, the conversion rate will increase.

How do you calculate a conversion rate?

  • To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
  • To calculate your conversion rate, divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
  • To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
  • To calculate your conversion rate, divide your total number of website visitors by your total number of company employees.

If a contact downloads a piece of your content, such as a newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best reaction you could take to continue the conversation with this contact?

  • Send an email to schedule a demo call with your sales rep.
  • Send a follow-up piece of content that builds off that subject.
  • Send 2-3 pieces of content that encompass how to build a complete email strategy.
  • Don’t send anything yet, wait for them to reach back out.

Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?

  • Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.
  • Contact management is tool that helps you manage your contacts.
  • Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
  • Contact management is how you track the email deliverability rate of your contacts.

Enjoy your exam!

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