HubSpot Growth-Driven Design Certification Exam Answers 2019

In the HubSpot Growth-Driven Design course, you’ll learn how to build and optimize a high-performance website that delivers user value and drives business growth. This includes video training, tools, quizzes and templates to help you develop a strategy, create a launch platform website and implement continuous improvement based on data. The course consists of seven lessons and a 55-question exam. In addition to the content, you will have access to our global GDD Slack community, where you can ask questions and collaborate with instructors and thousands of GDD professionals.

HubSpot Growth-Driven Design Certification

 Exam Details:

  • Step 1:  Sign in with your HubSpot Growth-Driven Design Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why is it important to have an integrated tool stack that pulls all user data into one centralized place?

  • With an integrated system, your team can use the centralized data to trigger new actions to drive results faster.
  • Integrating your tools improves security because your team doesn’t need to manage as many login passwords.
  • Having all your data in one place decreases your costs by reducing the number of servers needed to store data.
  • It’s not important to have an integrated tool stack.

Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?

  • It’s important to have a deep understanding of your users before developing the website- specific strategy items.
  • The website-specific strategy items are completed at the beginning of the strategy stage to help us understand how the website is used by the company and our users.
  • It’s best to work on the website-specific strategy at the end because you often have to wait until others in the company send out your discovery questionnaire. While waiting, you can work on other less-important activities, such as developing personas.
  • The website-specific strategy items are often determined at the end because of a lack of resources. If you have a big enough team, it’s preferred to start working on the website- specific items as soon as possible.

Which of the following is NOT a way to create remarkable content?

  • Get started as soon as possible.
  • Weekly check-ins with content contributors.
  • Invest in using content professionals.
  • Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.
  • Jump from hand-sketched wireframes to building prototypes directly in your CMS while simultaneously collaborating on content in the CMS.

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

  • It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
  • Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
  • The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
  • To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

  • If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.
  • The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.
  • The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.
  • It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.

Which of the following statements best describes how to think of the website in relation to other departments?

  • The website is a tool that can be used by all departments to scale and hit individual department goals.
  • Other departments can send customers to the website to increase website visitors each month.
  • It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
  • Contact information should be listed on the website to give visitors easy access to communicate with each department.

Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

  • During the strategy kick-off, wish list brainstorming, designs, and new site launch.
  • During the user interviews, content creation, launch, and start of the continuous improvement stage.
  • During the strategy kick-off, designs, sales team presentation, and the launch media press release.
  • Sprint workshops are only run during the strategy kick-off.

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