HubSpot Growth Driven Design Agency Certification Exam Answers 2019

Deliver better results for your clients and accelerate your agency’s growth by offering your clients web site retention services based on design based on growth. This five lesson of the HubSpot Growth Driven Design Agency course will give you the knowledge, templates and real-world examples you need to start packaging, selling and servicing growth-driven design with your clients.

HubSpot Growth Driven Design Agency certification

Note: You must complete the Growth Based Design Certification before starting this agency specific course. If you haven’t, please start there.

 Exam Details:

  • Step 1:  Sign in with your HubSpot Growth Driven Design Agency Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

  • Educating and reminding the client that your team will be removing the vast majority of the content from their website
  • Recommendations for regular bimonthly action item check-ins with the client’s CEO
  • Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch
  • All of these should be incorporated into conversations early and often.

Why is it important to sell Growth-Driven Design differently?

  • Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
  • Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
  • Because if we do not rewrite the story in the prospect’s mind to adopt the new mindset towards their website, they will not be a good-fit for GDD.
  • Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.

Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?

  • Periodically send the client exercises to practice to help them take over the updates.
  • Create a client skills development plan which outlines various skills in-order,they should learn over time.
  • Send them a list of ten resources they can use to learn more about the tools you’re using with their website.
  • Give them access to the tools and explain the help documentation and support team are great if they have trouble making the updates.

Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?

  • Deny their request and explain that it is outside the scope of the current engagement.
  • Keep the client happy by implementing their request. To stay within capacity, you will remove a number of planned action items from the current sprint.
  • Teach the client basic templating and coding so they can develop the new template and launch it by the end of the month.
  • Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

  • Deny their request and explain that it is outside the scope of the current engagement.
  • Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
  • Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
  • Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

  • “Let’s pull three team members together to run Growth-Driven Design on an internal agency project as an experiment.”?
  • “Our team learns quick and will do great work. Best of all, they can learn this new process while getting paid by the client.”?
  • “We can pull four team members together to donate six months of Growth-Driven Design services to your team’s favorite non-profit.”?
  • “We could collaborate on an event with another agency and be in-charge of the web design and optimization process. Essentially, running the process on ourselves before clients.”?

You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

  • “What do you like and don’t like about your competitor’s websites?”?
  • “How do you feel your previous website redesigns gone? – How did the process make you feel?”?
  • “What would be the biggest change you’d like to make to the website and why?”?
  • “How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”?

You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

  • “What do you like and not like about your competitors’ websites?”?
  • “How do you feel your previous website redesigns went? How did the process make you feel?”?
  • “What would be the biggest change you’d like to make to the website and why?”?
  • “How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”?

Which of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?

  • Educating and reminding the client that your team will be removing the vast majority of the content from their website.
  • Recommendations for regular bi-monthly action item check-ins with the client’s CEO.
  • Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch.
  • All of these should be incorporated into conversations early and often.

When is the best time to start the renewal conversation?

  • A minimum the renewal conversations should happen three months out from the renewal date.
  • A minimum the renewal conversations should happen thirty days out from the renewal date.
  • Once the client’s existing engagement has come to an end.
  • When the client brings up that they are planning for the next year.

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

  • Bring your sales rep into each workshop for them to explain the pricing of the other service packages.
  • Show them which action items on the wishlist could be implemented this cycle if they were to upgrade.
  • Walk through what you’ve built for other clients who have already made the upgrade.
  • As a group, read through a number of blogs which outline new best practices your team could incorporate if the client upgrades.

Which action best describes how your team should present the science fair action items?

  • Walk through a list of each complete action items and give a detailed breakdown of exactly what business impact each one has made.
  • Use a story-format and describe the outcome of the action items you built and the new world of the user.
  • Start by showing detailed reporting of the impact your action items have made. Then transition into explaining the primary action item that drove the results and the user learnings your team can pull from the outcome.
  • None of these are correct. The “science fair”? section consists of showcasing experiments run by other companies to find inspiration for new wishlist items.

Which of the following best describe the value of using a kanban board?

  • A kanban board allows your team to show others in the company what work they need subcontractors for.
  • A kanban board allows the entire team to see and optimize the flow of work during the current sprint.
  • A kanban board allows the clients to see exactly how much time is being spent on each task.
  • Kanban boards are popular with the development team, however, are not as useful to the strategist or clients themselves.

Which of the following best describes the value of using a Kanban board?

  • A Kanban board allows your team to show others in the company what work they need subcontractors for.
  • A Kanban board allows the entire team to see and optimize the flow of work during the current sprint.
  • A Kanban board allows clients to see exactly how much time is being spent on each task.
  • Kanban boards are popular with the development team; however, they are not as useful to the strategist or clients.

Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?

  • The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also increases the overall size of the quote.
  • Having the prospect meet two people from your agency helps build the relationship and establish trust. This increases the chances of the prospect closing on the deal.
  • The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.
  • It is not helpful to include them as it often slows down and complicates the sales conversations.

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

  • Explain the Growth-Driven Design process with a focus on experimentation process.
  • Walk through the “Prospect Website Questionnaire”? to show specific areas they are neglecting.
  • Review click heatmaps of their homepage and point out where users are getting frustrated.
  • Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.

Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?

  • Ask a series of questions to understand more about the new idea, then strongly recommend that all new ideas be considered and built after the initial launch pad goes live.
  • Talk to your team about the effort required to implement the client’s new idea. Then slide the launch date back the required five days to implement the new idea.
  • They should wait to mention any new ideas until after the first six months because the launch pad and first six months of the continuous improvement cycles are already planned out.
  • Include the new section into the initial launch pad because the client promised to quickly get you great content for the section.

True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.

  • True – Everyone is a great fit for GDD, even if they don’t know it yet. Because it’s a new process, it’s common for it to take six to eight months for the process to click. For those who have experience in agile, it will click faster.
  • True – What makes someone a good fit for GDD is less about the industry or the type of website. The most important criterion is whether they have adopted the new mindset toward their website.
  • False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
  • False – GDD is primarily designed for technology, software, and agile companies because they use a similar process when building their products.

True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?

  • True – Everyone is a great-fit for GDD even if they don’t know it yet. Because it’s a new process, it’s common for it to take six-eight months for the process to click. Those who have experience in agile, it will click faster.
  • True – What makes someone a good-fit for GDD is less about industry or type of website. The most important criteria is if they have adopted the “new mindset”? towards their website.
  • False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
  • False – GDD is primarily designed for technology, software, and agile companies as they use a similar process when building their products.

True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

  • True – The wishlist should primarily focus on ideas from the client’s CEO.
  • False – When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.
  • True – Investing time to regularly brainstorm creative, exciting, and innovative ideas into your clients wishlist will motivate them to keep going.
  • False – The renewal is primarily based on if the company has budget for the website moving forward.

True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

  • True — The wish list should primarily focus on ideas from the client’s CEO.
  • False — When it comes to the renewal, the client does not typically care about the future; rather, they will solely judge the renewal based on the deliverables already created.
  • True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.
  • False — The renewal is primarily based on whether the company has budget for the website moving forward.

True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.

  • False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
  • True – Implementing hacks helps your team save time and drive big results.
  • False – Although there will be some easy to implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time – not quick hacks.
  • True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks”? as possible is a great strategy to do that.

Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

  • First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak-performing websites.
  • First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
  • First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
  • Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.

  • False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
  • True – Implementing hacks helps your team save time and drive big results.
  • False – Although there will be some easy-to-implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time — not quick hacks.
  • True – We are always looking for high-impact, low-effort ways to boost results, and implementing as many hacks as possible is a great strategy to do that.

Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

  • First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
  • First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
  • First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
  • Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.

  • True – There is no need to modify the Growth-Driven Design as the certification offers the perfect template. It’s also better to implement all of the changes at once to see the most benefit.
  • False – Growth-Driven Design is only theory and hasn’t been proven in the real world.
  • True – There is no reason to adapt the process as it is based on what works best with Growth-Driven Design agencies around the world.
  • False – The process should be adapted for your specific agency, your team, and rolled out in phases over time.

Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?

  • Implement a likelihood of renewal scoring system. Score each client two months prior to their renewal date and create different service playbooks for the team to follow.
  • Schedule an in-person workshop ninety days prior to the renewal date to get some additional facetime and strengthen the relationship.
  • Implement a grading system based on the progress you’ve made on their original goals. If the client scores a “D”? or lower, assume they will be canceling and have the sales team work to replace them.
  • None of the other suggestions would help this specific challenge.

True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

  • True – By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins.
  • False – It is not recommended to use subcontractors because they often undercut your prices and steal the client.
  • False – It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.
  • True – It’s important to develop relationships with your subcontractors and working with just one ensures you’re developing a strong relationship.

Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?

  • Implement a “likelihood of renewal”? scoring system. Score each client two months prior to their renewal date, and create different service playbooks for the team to follow.
  • Schedule an in-person workshop 90 days prior to the renewal date to get some additional face time and strengthen the relationship.
  • Implement a grading system based on the progress you’ve made on their original goals. If the client scores a D or lower, assume they will be canceling, and have the sales team work to replace them.
  • None of these suggestions would help with this specific challenge.

True or false? Your agency’s strategist should be included in sales conversations.

  • True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.
  • True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.
  • False – Involving others in the sales process adds complexity and time to the sales process.
  • False – Pulling the strategist from their daily activities slows down progress with existing clients.

Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

  • First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
  • Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
  • Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
  • First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch.

Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

  • First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
  • Assign the prospect homework to review each page on their current website and score each page on an impact scale of 1-10.
  • Pull up the prospect’s top three competitors, and walk through each site while the prospect explains what they like and don’t like.
  • First, send some additional launch pad education and training. Second, assign them homework to send three to five examples of what they envision the launch pad website will look like at launch.

Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

  • Combine the strategist and sales rep roles, and have one person own the relationship from end to end.
  • Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.
  • Have the clients lead the topics for each meeting to ensure nothing is repeated.
  • Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

  • Combine the strategist and sales rep roles and have one person own the relationship from end-to-end.
  • Have the strategist sit in on the last few calls in the sales process and have the sales rep continue involvement for the first month after the engagement kicks off.
  • Have the client’s lead the topics for each meeting to ensure nothing is repeated.
  • Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

  • “No problem. Our team will compile a list of the action items we plan on implementing and send them over for your review and approval.”?
  • “We always want to be working on the most impactful items. Because we continuously collect data, new user learnings, and the business changes, it is impossible for us to know what will be the most impactful items to work on three or six months from today. I’m happy to send you the current roadmap which details the next two months and then high level direction after. Also, these are always subject to change.”?
  • “Our goal is to implement the highest impact action item at any given time. To do this it can be difficult to know exactly what we plan on implementing each month, however, we can make an exception this time and see how it goes. We will send over a list of all of the action items for the next six months.”?
  • “Because you are reaching the end of your engagement, we will likely shift our focus towards inbound marketing. We can send you list of the deliverables from our inbound marketing engagements and we can schedules a call to discuss further.”?

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
  • Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
  • Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.

Based on the training, which of the following is the most important consideration when building a launch pad website?

  • Speed – Building the launch pad quickly so you can avoid the risk of over-designing and start collecting real-user data to make more informed decisions.
  • Quality – Spending the time and energy to execute the launch pad website with excellence and make it.
  • Client happiness – Tailoring the process and schedule to create an extraordinary experience for all of the client stakeholders.
  • These are all important – The goal is to find the right balance between each element.

Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is critical for you to establish before you start a new launch pad website project?

  • Sync up work time blocks with both the client and with the development partner.
  • Collect the yearly game plan from each department head at the client’s company.
  • Create a detailed twelve-month roadmap to present each deliverable with the CEO.
  • All of these are important.

Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

  • Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing.
  • Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”?. There is no reason to change it as it has already been proven effective for all agencies.
  • Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.
  • Host an internal workshop with the sales team to understand what prospects are asking for and the price they think we could sell it for.

Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

  • “I’m glad we’re all excited and on board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken down into phases and implemented over the next six months.”?
  • “Growth-Driven Design hasn’t been proven yet; it is only theory. Let’s wait awhile and see whether other agencies can successfully implement it first.”?
  • “You only live once! Let’s do it.”?
  • “We should host an overnight hackathon with our team to implement all of the Growth- Driven Design changes. This will allow us to complete all the required agency changes quickly.”?

During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?

  • “Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user research in the strategy stage and repurpose this time to host these meetings.”?
  • “You’re right. We are already having trouble selling GDD retainers; adding more time to the engagement will likely make it harder for us to grow our program.”?
  • “We could still have each person talk about their vision for the website; however, we can do it as a group and invite the CEO. This will ensure the CEO can include their ideas.”?
  • “These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”?

During your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?

  • “Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user research in the strategy stage and repurpose this time to host these meetings.”?
  • “You’re right. We are already having trouble selling GDD retainers, adding more time into the engagement will likely make it harder for us to grow our program.”?
  • “We could still have each person talk about their vision of the website, however, we can do it as a group and invite their CEO. This will ensure the CEO can include her ideas.”?
  • “These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”?

According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?

  • Review the prospect’s current site and make estimates on the effort required to implement similar pages based on your experience selling web projects.
  • Review historical performance of your team on past projects. Then find the average time spent on major pages, such as the home page, medium pages, such as the about us page, and small pages such as FAQ. These averages form the estimates for the high, medium, and low impact page pricing.
  • The launch pad quoting process doesn’t involve high, medium, and low impact pages. Rather, it focuses on the number of pages and the speed required to launch each page.
  • Work with your services team to develop out a process to use for each type of page. Once the process is documented, have the team vote on the effort required for completing each type of page.

According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?

  • Creates happier clients, increases transparency with the CMO, and is overall less expensive.
  • Better results and revenue, increases global reach, and improves multi-languagefunctionality.
  • Quicker time to value, empowers marketers to optimize, and makes it easier to expand impact globally.
  • Quicker time to value, drives better results and revenue, and creates happier clients.

According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?

  • It creates happier clients, increases transparency with the CMO, and is overall less expensive.
  • It drives better results and revenue, increases global reach, and improves multilanguage functionality.
  • It provides quicker time to value, empowers marketers to optimize, and makes it easier to expand impact globally.
  • It provides quicker time to value, drives better results and revenue, and creates happier clients.

Enjoy exam!

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