HubSpot Email Marketing Certification Exam Answers 2019

This HubSpot Email Marketing course will teach you how to create an email marketing strategy that will grow your business and your career. From contact management and segmentation to email deliverability and email delivery analysis, you’ll learn how to create an email marketing strategy that is humane, useful and builds trust between your contacts. At the end of this course, apply what you’ve learned with email marketing tools that come free in your account.

HubSpot Email Marketing Exam Details:

HubSpot Email Marketing Certification

  • Step 1:  Sign in with your HubSpot Email Marketing Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.



When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.

  • set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
  • set the right template for your emails to send the most contextual message to the appropriate segments
  • set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
  • set the right foundations to send your transactional emails at the right time

What is the definition of email deliverability?

  • The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
  • A program to get into people’s inboxes
  • The measurement of how successful a sender is at not getting lost in the spam folder
  • The measurement and understanding of spam filters

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

  • Creating the right email by bringing content and subject line together
  • Creating the right email by bringing content and context together
  • Creating the right email by bringing context and buyer personas together
  • Creating the right email by bringing inbound and email together

When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

  • Decide that three hours is long enough because people never check our emails after that.
  • Try to test for 24 hours to give us enough time to produce statistically significant results.
  • Three hours is too long. We should only run it for an hour so we can make our decision faster.
  • We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

What is graymail?

  • Email you technically opted in to receive but do not really want.
  • Email you never opted in to receive and do not want.
  • Email you opted in to receive and engage with.
  • Email that’s delivered to your spam folder.

What is the definition of an email marketing strategy?

  • A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
  • A separate strategy outside of your inbound efforts that involves sending email.
  • A strategy for sending all types of email for your business, including sales emails and administrative emails.
  • A strategy around sending transactional email for your business.

What is the definition of analysis?

  • The detailed examination of anything complex in order to understand its nature or to determine its essential features.
  • The detailed examination of your emails specifically.
  • The examination of all your marketing efforts at all times.
  • The examination of how well you’re doing analysis.

What does the send metric help you analyze?

  • Any email recipients who was sent to and accepted your message.
  • Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
  • Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
  • Any email recipients who have opted in to receive your message and were sent to.

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

  • timely, efficient, and targeted approach to connecting with your leads
  • timely, effective, and targeted approach to connecting with your contacts
  • timely, efficient, and targeted approach to connecting with your contacts
  • timely, efficient, and segmented approach to connecting with your contacts

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

  • Do we have verifiable permission to send to them?
  • Perfect, thanks for giving this to me. I forgot to create a list for this email.
  • Perfect! Do we have their first names though? I want to add personalization.
  • Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

  • The goal of why you’re sending it and then the carefully designed components layered on top of each other
  • The segments you’re sending to and the deliverability goals of your email
  • The template you’re using to send your email and the footer information you’re using
  • The segments of contacts you do not send to and the the segments you are sending to

Test here.

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