How do goals and a vision work together?

  • A vision inspires long-term action, and goals track individual steps toward achieving that vision.
  • Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished.
  • Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally.
  • A vision is a document that contains descriptions of multiple goals.

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