Hootsuite Social Marketing Certification Exam Answers 2019

Social Media Course is focused to the maximum on the functionalities offered by the tool within Social Media.

social marketing hootsuite exam

Hootsuite Social Marketing Exam Details:

This course is the longest with 22 lessons, compared to only 3 lessons from the first certification and 4 from the second. (That’s why I haven’t had time to get on with it yet, and it’s the only one I’m missing, but I don’t doubt that I’ll get all three Hootsuite certifications: D)

In this way, the course to make it more enjoyable, is divided into 8 chapters with their respective exams, to finish with a final exam that encompasses the entire certification. The following is the agenda of the certification;

  • The Dos & Don’ts of Social Media Etiquette – Exam
  • Social Media For Organizations – Exam
  • Introduction to Social Networks – Exam
  • Setting Social Media Profiles Up for Business Success – Exam
  • Creating a Social Media Strategy – Exam
  • Introduction to Social Selling – Exam
  • Generating and Sharing Content Effectively – Exam
  • Growing Your Online Community – Exam

This third certification is a specific course for Social Media specialists who want to increase Engagement in their social networks and optimize all their communities to maximize their full potential.

  • Step 1:  Start your Hootsuite Social Marketing Certification Exam on the official website
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

 

QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?

  • Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4.
  • So that you can get your budget requests in early so that your requests are prioritized over other teams.
  • Because social managers are often overwhelmed with tactics and campaigns at the end of the year.
  • Vacations around Thanksgiving and Christmas often make it difficult to get the data needed in time for final budget submissions.
  • To make the most persuasive and data-driven case possible for influencing how much will be awarded.

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

  • To prevent all of your content data from being stored in the same place.
  • To allow for more accurate social media budgeting projections.
  • To more easily track the ROI of your social media content program.
  • To make keeping track of ad spend and budgeting easier and more efficient.
  • To more easily identify the tools and vendors that will need to be engaged.
  • To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.

You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

  • Use the IGBoost feature to put paid advertising spend behind the IGTV video.
  • Send the video via Direct Message to all your followers.
  • Use relevant keywords in ALL caps in the IGTV video description.
  • Enable automatic publishing of a 60-second preview of the video in your feed.

You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

  • Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
  • Experiment with 3rd Party Software Tools.
  • Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
  • Boost 5 Facebook Posts about the hotel that are already performing well organically.
  • Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

  • % decrease in cost per click and cost per impression
  • social reach, which is a measure of the volume of content being shared to all different social networks
  • website traffic resulting from employee shares, which can be measured through the use of UTM links
  • new employee recruitment and sales leads generated
  • advocate engagement, which is measured by weekly and monthly active participants

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

  • community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
  • it’s an indication that your community building efforts were not as robust as they could have been
  • you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
  • it should be viewed as a qualified sales lead and funneled immediately to the sales team

When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

  • Twitter Demographic Analytics; Facebook Geo-Targets
  • Snapchat Biographies; Twitter Lists
  • Facebook’s Audience Insights; Twitter Analytics
  • Instagram Stories; LinkedIn Demographics
  • Instagram Market Insights; Twitter People Metrics
  • Instagram Post-Locator; Facebook People Manager

When it comes to creating video for your social channels, which of the following is NOT a best practice?

  • When editing, consider adding subtitles or descriptive text to your videos.
  • Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat
  • Since video will be consumed on mobile, record videos using mobile as well.
  • Invest in professional video editing tools such as Final Cut Pro or Adobe Premiere
  • Shoot your video from different angles, and film additional “B-roll” footage

When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

  • highlight shortcomings caused by lack of budget in the previous year.
  • showcase your top performing content from the previous fiscal year.
  • emphasize how much more efficient your team is with resources than the company as a whole.
  • emphasize how much your team deserves, given how hard they work.
  • showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.

When dealing with negative sentiment, you should:

  • Ignore it, the customer will probably forget about it
  • Check to see if the customer’s problem is the company’s fault. If not, let them know
  • Address it quickly, and take the conversation to private messaging as needed
  • Ask your brand advocates to target the customers message with hostile replies

When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

  • getting more followers on their social channels
  • differentiating themselves as a dedicated performer within the organization
  • portraying the organization as a great place to work benefiting from brand rub
  • supporting the organization’s business interests
  • displaying the degree of their brand affinity

The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.

  • extrapolating data from past efforts to estimate future success
  • summing the anticipated revenue accruing from this year’s social media objectives
  • taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels
  • asking competitors to share their analytics reports so that you have a frame of reference
  • making an educated guess based on the phases of the moon
  • Upload benchmark reports from Google Analytics into your organization’s CRM

Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.

  • sharing lots of new content and promotional materials each day
  • responding to questions and comments from customers on your Facebook post’s comment threads quickly and thoughtfully
  • all of these
  • requesting to follow your business’ Facebook followers from your own personal account
  • sending each new follower a standardized, formal Facebook message to thank them

Social media objectives should:

  • flow from, and directly support, social media tactics
  • adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
  • adhere to the CCAF framework: context, challenge, activity, feedback
  • be finalized early, so marketing goals can be designed around them
  • be independent of competing marketing and organizational goals

In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)

  • Use line breaks to hide them at the bottom of the post’s description.
  • Include them only in the Story’s metadata.
  • Place a sticker overtop to hide them.
  • Camouflage them by colour matching the text with a background colour.
  • Add them to a comment in the comments section of the Story.

On Instagram, what are Highlights?

  • The most popular content, automatically curated from accounts you follow.
  • The most popular, trending videos on IGTV.
  • A collection of Stories, that you curate, that don’t disappear after 24 hours.
  • An automatically generated collage that includes your most popular images for the previous 30 days.

Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:

  • Upload the longer video into the bulk uploader.
  • Add the longer video segment into a branded template.
  • Hold down the record button for the duration of your take.
  • Enable ‘Segments’ under ‘Story Settings’.

Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?

  • Draft your bio using the notes app on your device, then paste your formatted copy into the bio field.
  • Hold down the shift key when you’re drafting your bio.
  • Insert a period in it’s own line between two blocks of text.
  • To start a new line in your bio, hit the space bar 5 times quickly.
  • Insert a forward slash and backslash in between the blocks of text requiring a line break.

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?

  • Provides content insights into what’s performing best in your industry
  • Search for relevant conversations happening on Twitter
  • Receive lists of content and Twitter Influencers
  • Search for popular articles that are trending on social
  • List of topics to avoid sharing

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

  • Link internally to previously published blog posts
  • Paid Boost via Google AdWords for underperforming posts
  • None of these
  • Embed pixels into all old blog posts
  • Hire a skywriter and graffiti artist
  • Email a blog link to all captured leads
  • Republish old articles with different headlines

Before launching a paid social advertising campaign it’s best to have:

  • a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
  • clear business objectives, a well defined target audience, multiple ad variations
  • multiple business objectives, a large audience, multiple ad variations
  • at least three marketing objectives that need to be supported in order to take advantage of volume pricing

Brand advocates are:

  • dedicated fans with whom you should build closer relationships
  • short terms employees brought on to create a large volume of positive online content about your brand
  • paid members of the public, recruited and coached on what to say about your company in other online communities
  • none of the above

Community building on LinkedIn by organizations with LinkedIn Pages can grouped into three main categories:

  • Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles.
  • Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live.
  • Using targeted advertising to boost Likes on your published content, interacting in the comments section of content published by your competitors, publishing Thought Leadership pieces in the LinkedIn Blog.
  • Establishing an employee network, growing followers of your LinkedIn Page, and building active LinkedIn Groups.

Identify the order of the elements below that most accurately reflects their relationship to each other.

  • Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives
  • Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals
  • Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals
  • Social Media Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals
  • Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics

If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

  • dismissively – if you don’t know the answer to a question, it’s likely not an important concern
  • honestly – explain you don’t have an answer, but that you’ll get back to them with it
  • vaguely – it’s best to avoid admitting to customers that you don’t know the answer
  • confidently – it’s best to take your best guess at an answer, and convey it with confidence

A social media policy is intended to:

  • mandate the required amount of social media promotion employees must do on the behalf of the company
  • provide guidelines for appropriate and inappropriate use of social media by company employees
  • outline what social media strategies and tactics that will be pursued in the coming year
  • outline the ways in which sales and marketing activities will support social media initiatives in the coming year

A good first step to connecting with influencers is to:

  • Send a formal email explaining your product and asking them to share it with their networks
  • Tweet each influencer you’d like to attract every day for a minimum of 3 weeks
  • Wait until your product is successful and the influencers come to you
  • Start building a relationship by engaging with the content they share

A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

  • larger monthly calendar; weekly calendar
  • industry calendar; weekly schedule
  • weekly calendar; post-by-post spreadsheet
  • content strategy; hourly schedule
  • social media strategy; evergreen content list none of these

 

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