Google Ads Video Certification Exam Answers 2019

You must pass a test that evaluates basic and intermediate concepts about video advertising, such as best practices for creating, managing, measuring performance, and optimizing video ad campaigns on YouTube and other websites.

Google Ads Video Certification

Google Ads Video Certification Exam Details:

  • Exam Name: Google Ads Video Certification Exam
  • Exam URL: https://ouo.io/OjYwUP
  • Questions:74 questions
  • Time limit: You have 90 minutes
  • At least 80% correctly (59 questions) to pass.

The exam has a maximum duration of 90 minutes in which you must answer 74 questions, at least 80% correctly (59 questions) to pass.

If you suspend the evaluation or abandon it without finishing (you close the browser or the computer shuts down) you will have to wait 24 hours to repeat it, without limit of calls. Once you pass the evaluation, the certificate will remain valid for 12 months, so in order to keep it you will have to take the exam again.

  • Step 1:  Start your Google Ads Video Certification Exam on the official website.
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

 QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Which value proposition do Custom Intent audiences offer advertisers?

  • They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  • They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  • They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

  1. People who’ve already spent time searching for products or services like yours on Google Search
  2. People who’ve already engaged with your business, but didn’t convert when they had the chance
  3. People who are actively researching your business and its specific products and/or services
  4. People with a similar profile to the customers you currently target, or who frequent your business
  • Custom Intent Audiences for YouTube (1)
  • In-Market Audiences (3)
  • Remarketing or Customer Match (2)
  • Similar Audiences (4)

Which marketer would be an ideal client for TrueView for action?

  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
  • A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
  • A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
  • An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

What’s the best description of Affinity Audiences on YouTube?

  • Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  • Affinity Audiences on YouTube reach people based on their age, connections, and product count. ?
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
  • Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

What is one reason an advertiser would choose YouTube for action?

  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

What are the tested benefits of bumper ads?

  • Bumper ads are half the cost, easier to create, and they last forever.
  • Bumper ads are auto-generated, run in all languages, and guarantee results.
  • Bumper ads are effective, efficient, and help businesses reach new people.
  • Bumper ads have higher resolution, faster load times, and more impressions.

What are the three key reasons advertisers choose YouTube to help build their brands?

  • YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
  • YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
  • YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

What are two events that store visits for TrueView for action come from? (Choose two.)

  • Users who purchased a product in the past and visited a store location within 30 days.
  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.
  • Users who watched 30 seconds of the ad and visited a store location within 10 days.
  • Users who clicked on an element of the ad and entered a store location within 30 minutes.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A real-estate advertiser who wants to reach people who recently graduated from medical school.
  • A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
  • A fly-fishing advertiser who wants to reach people currently in the market for waders.
  • A baking-supply company that wants to reach people in the market for mixers.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Ads that include the product on-screen had higher ad recall.
  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

¡Congratulations! You pass the official Google Ads Video Certification Exam already. 🙂

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