Google Ads Search Certification Exam Answers 2019

The questions in this exam are more specific and delve into sections and processes of optimization of search campaigns and text ads. You have to acquire a medium-advanced knowledge to be able to overcome it and practice a lot from the Adwords interface to master the subject.

adwords search certification

Google Ads Search Certification Exam Details:

  • Exam Name: Google Ads Search Certification Exam
  • Exam URL: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
  • Questions: 65 questions
  • Time limit: You have 120 minutes
  • 80% for the approved
  • 100 multiple choice questions (new*)
  • 8 lessons
  • Step 1:  Start your Google Ads Search Certification Exam on the official website: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

  • US$1500 (revenue) / US$1200 (cost + Google Ads spend)
  • [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
  • [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
  • [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

  • a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  • the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  • the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  • increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
  • increase the budget for all of her campaigns that contain these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  • Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
  • Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  • Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  • estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  • Raise the target cost-per-acquisition (CPA) bid
  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Use target outranking share bidding

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

  • http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
  • http://www.dogtreatseasytrackingdestinationURL.com
  • www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  • http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats

Which of these statements is true?

  • Location targeting enables location extensions
  • Location extensions appear when someone who’s physically near the business searches on relevant terms
  • Location targeting determines which business address appears in an extension
  • Location extensions appear when an advertiser targets a geographic location

Which statement is true?

  • Call extensions send people to a landing page with a phone number
  • Call-only ads only let people call the business
  • Call-only ads are available exclusively on the Display Network
  • Ads with call extensions only let people call the business

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

  • If you don’t bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • The appropriate bid can often be a static target that’s challenging to reach.
  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

What is a main benefit of using Search Audience solutions?

  • They can help send the right message to the right customer with the right bid.
  • They automatically generate new keyword and ad content suggestions.
  • They get detailed analytical insights about search network performance.
  • They identify ad extension opportunities to improve average click-through rates.

When creating an ad, how does Greg know what it will look like to his potential customers?

  • Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
  • Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
  • Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

  1. Reached the checkout page but did not complete the purchase.
  2. Added an item to the shopping basket but then abandoned it.
  3. Visited the website in the past 7 days but did not convert.
  4. Visited the website in the past 28 days but did not convert.

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

  • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  • segment the campaign’s data by network and evaluate its performance on search partner sites
  • evaluate the campaign’s performance on search partner sites vs. display partner sites
  • review the Overviews page to see the top searches on Google.com that caused your ads to display

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

What are two main benefits of using Search Audience solutions? (Choose two.)

  • Making the right bids when certain groups of people are searching for your product or services
  • Identifying the most effective ad schedules to get the best results from your budget
  • Reaching different audience segments with unique messaging that is highly relevant to them
  • Reviewing missed opportunities with regards to ad extensions and ad variations
  • Getting detailed insights into which bid strategies can work best for your search network campaigns

What can you learn from attribution reports?

  • The number of conversions the same customer completes after clicking an ad
  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

  • TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
  • Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

  • The user interface for Dynamic Search Ads excludes all manual controls.
  • Dynamic Search Ads require no initial user configuration.
  • Destination URLs are automatically kept up-to-date.
  • Dynamic Search Ads don’t have to undergo the bidding process.
  • Machine learning helps automatically find new keywords.

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

  • His ad may appear when people research similar installation options.
  • His ads will be shown at random, thereby generating new cold leads.
  • His ads will be displayed on related industry websites.
  • His website will appear higher in organic ranking.

Match each ad extension with the benefit it brings to a user’s ad experience.

  1. Structured snippet extensions
  2. Call extensions
  3. Callout extensions
  4. Sitelink extensions
  • Allowing mobile users to directly call a business (2)
  • Directing users to specific pages of a website (4)
  • Highlighting value-adding attributes of the business, products, or services to users (3)
  • Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

Match these Search Audience solutions with the benefits they can bring to your campaigns.

  1. Remarketing Lists for Search Ads
  2. Detailed Demographics
  3. In-Market Audiences
  4. Customer Match
  • To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
  • To upload your own data into Google Ads and reach custom segments across devices (4)
  • To drive consideration among people who are actively researching the products or services you offer (3)
  • To help reach people who have engaged with your website or YouTube channel in the past (1)

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  • It’s most efficient to have a single ad group
  • To show ads promoting all the flavors to people searching for “gourmet popcorn”
  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

  1. Time
  2. Interest
  3. Intent
  4. Device
  5. Location
  • I love historical sites and San Francisco. (2)
  • It is 10 a.m. (1)
  • I am using my tablet. (4)
  • I am sitting in a train station in London. (5)
  • I need to book a boat ride. (3)

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

  • Her materials will display at the top in organic search results.
  • Her ads are likely to appear when a user is visiting a competitor’s website.
  • Her ads may appear when a user is likely to be interested in her product.
  • She can instantly have a social media presence with ads.

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

  • The recommendations are tailored to the specific account.
  • The recommendations only apply to select keywords.
  • The recommendations provide general insight from Google.
  • The recommendations are created by higher-level account executives.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

  • Her business will have a competitive presence with similar businesses during searches.
  • Her business will have a higher ranking in organic search results.
  • Ads for her business will appear across a variety of digital and traditional media.
  • Potential customers will be automatically directed to her business website.

How does automating your bid contribute to a successful Google Ads campaign?

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Cost-per-conversion data can indicate whether her profit will increase
  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

Dynamic search ads would be most helpful for:

  • a global, online clothing retailer that changes its inventory seasonally
  • campaigns that need to reduce exposure on competitive keywords
  • moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  • a local restaurant with a dynamically changing menu that offers fresh, new entrees every day

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

  • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
  • Ad spend should always be 7% of revenue, which should be used as the target ROI
  • Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
  • The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means more options for success in an auction.

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

  • Include three to five ads, and at least three extensions in each ad group.
  • Set a keyword bid of at least $10 for each active ad group.
  • Implement one ad per ad group keyword, to a maximum of 100 ads.
  • Choose a minimum 100 keywords of all match types to capture traffic.
  • Optimize the campaign’s ad rotation for clicks or conversion actions.

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • People located in France are using Swiss-related words like “hotels in Switzerland”
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • Swiss people are searching on Google for information about Switzerland

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

  • The campaign could be improved by 60% if the listed recommendations are followed.
  • The campaign is 60% less optimal than other company campaigns.
  • The campaign is running 40% over budget.
  • The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

  1. Sign in to the Google Ads account where you wish to make the text ad.
  2. In the page menu on the left of the screen, select Ads & Extensions.
  3. Choose the + button, and then select Text Ad from the available options.
  4. Enter the headlines, URL, and description lines you wish to use.
  5. Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

  • It will bring Bernadette’s website better page rank.
  • Ads from Bernadette’s campaign will appear in traditional media with related content.
  • Her business will have a competitive presence with similar businesses during searches.
  • Users will receive ads when physically near any of Bernadette’s storefronts.

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

  • Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
  • Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
  • Bob’s ad will appear if the search terms contain all three of the exact keywords.
  • Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

  • Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
  • Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
  • Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
  • Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

  • Bob’s ad will show on searches for television features similar to UltraView1000.
  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.
  • Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign could be improved by 78% if the listed recommendations are followed.
  • Her campaign is being outperformed by 78% of businesses like hers.

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

  • By showing his ad to people searching for related information about helmets.
  • By linking to Alex’s ad from related social-media groups.
  • By displaying Alex’s ad on a website that reviews motorcycle helmets.
  • By including his ad on similar motorcycle accessory store websites.

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