Google Ads Mobile Certification Exam Answers 2019

Academy for Ads, Google’s examination and certification center, offers Google Ads mobile certification along with the rest of Adwords online advertising certificates. To achieve this, you must pass an exam that evaluates basic and intermediate concepts of mobile targeted advertising, such as formats, bidding and ad segmentation, and campaign measurement and optimization.

Google Ads Mobile Certification Exam Details:

  • Exam Name: Google Ads Mobile Certification Exam
  • Exam URL: https://ouo.io/y7ow3Q
  • Questions: 70 questions
  • Time limit: You have 90 minutes
  • At least 80% correctly (56 questions) to pass

The questions will appear one by one, you have to give your answer before moving on to the next and you cannot go back.

  • Step 1:  Start your Google Ads Mobile Certification Exam on the official website: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

MOBILE ADVERSTING EXAM QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

What is a lightbox ad?

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • A remarketing specific ad format to announce new features of your app
  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad

Which is a benefit of using server–to–server app conversion tracking over an SDK?

  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
  • Server–to–server connections are easier to set up than code–less conversion tracking

Which is a good app design practice?

  • Get users to enter valuable user profile information immediately when they first open the app.
  • Zoom viewers in automatically for app content you know is most important.
  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
  • Make previous searches and recent purchases readily available.

Which of the following is true about mobile optimized websites?

  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • You should build your app before your mobile website
  • Mobile websites should only focus on task–based functionality and be a stripped–downversion of your desktop website
  • Mobile–friendly experiences typically feature easy navigation, quick–to–loadimages, and streamlined text

Showing your ads on top of the mobile page in search results is beneficial because:

  • ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

Showrooming refers to:

  • The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
  • The phenomenon where brands sell specialty or limited quantity goods through mobile

Sitelink extensions:

  • allow advertisers to give users the option to land directly on specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site
  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • show your business address, phone number, and a map marker with your ad text

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal
  • search inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-impressiongoal

To re–engage users with an app, use the following strategies:

  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

Deep–linking allows:

  • ads to direct customers into deeper, more targeted sections of the app
  • mobile and desktop users to navigate within a mobile app
  • desktop users to be able to access deeper, more targeted sections within a mobile app
  • ads to direct new customers only into deeper, more targeted sections of the app

How does Google Ads data-driven attribution give credit for conversions?

  • It gives more credit to clicks that happened closer to the conversion.
  • It uses the linear model to credit conversions equally across all clicks on the path.
  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

 

When you finish the exam you will know the percentage of correct answers, but not the ones you failed.The test questions are different each time and if you repeat some of them they don’t go in the same order.

If you suspend the evaluation or leave it without finishing (you close the browser or the computer shuts down) you will have to wait 24 hours to repeat it, without limit of calls.Once you pass the evaluation, the certificate will remain valid for 12 months, so in order to keep it you will have to take the exam again.

You can prepare for the exam by reviewing the Mobile Advertising Study Guide, with which you will learn the characteristics of the mobile consumer, how you can achieve your advertising goals through mobile advertising and the importance of the design of your application and your mobile website.

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