Google Ads Display Certification Answers 2019

This test asks you to demonstrate advanced knowledge in display campaigns mainly and also some knowledge of video campaigns.

 

adwords display exam

Google Ads Display Certification Exam Details:

  • Exam Name: Google Ads Search Certification Exam
  • Exam URL: 
  • Questions: 100 multiple choice questions (new*)
  • Time limit: You have 120 minutes
  • 80% for the approved
  • 3 lessons
  • Step 1:  Start your Google Ads Display Certification Answers on the official website: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences allow her to reach sports enthusiasts.

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  • A text ad with a call extension on the Search Network
  • A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
  • An image ad featuring a drawing of the restaurant on the Display Network
  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages

Why is using the performance targets feature after utilizing the Performance Planner recommended?

  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Which two are available in Google Ads? (Choose two.)

  • Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  • Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  • Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  • Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  • Language targeting, which lets you reach people with your selected language as their browser’s language setting.

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Employment targeting allows you to serve your ads only to those people who work in a specified field.
  • Location targeting allows your ads to be served only in the specific geographic locations you choose.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  • User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • If you do not bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.

When should you use automated bidding?

  • If you have had 50-100 conversions over 30 days in a single campaign
  • If you have had 10-50 conversions over 15 days in a single campaign
  • If you have had 50-100 conversions over 15 days in a single campaign
  • If you have had 5-10 conversions over 30 days in a single campaign

What’s an advantage of the reach of Responsive Display Ads?

  • They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  • They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
  • They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
  • They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

What is a key benefit of Smart Display campaigns?

  • Highly segmented insights are provided for daily campaign deep dives.
  • Smart Display campaigns can automatically create video content.
  • A Smart Display campaign can be created with minimal input from advertisers.
  • Display Network recommendations are generated based on Smart Display campaign performance.

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

  • Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
  • Cost-effective: Get more conversions at a similar cost-per-acquisition.
  • xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  • Insight: Provides more robust industry data than other ad formats.
  • Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

What can the Performance Planner assist you with?

  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Viewable cost–per–thousand impressions (vCPM):

  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

  • Allows advertisers to bid only for clicks from a specific group.
  • Uses machine learning to set bids, which saves time.
  • Guarantees reduced conversion costs for advertisers.
  • Is auction-specific to increase the chance for conversion.
  • Allows advertisers to serve ads only at specific times.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

  • Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
  • Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
  • Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
  • Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
  • Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
  • Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

  • His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  • His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  • His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  • His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

  • It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
  • It makes it possible for her customers to purchase art supplies directly from within her ads.
  • It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
  • Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

  • Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
  • Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
  • Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
  • Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

  • She prefers minimal input and relies on automated solutions.
  • She’s interested in in-depth reporting without managing the campaigns.
  • She wants full control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

  1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
  2. Sherry wants faster ads, that are lighter in load.
  3. Sandy wants to create safer ads and reduce the risk of malware.
  4. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
  5. Tommy values performance over everything else.
  • Responsive Display Ads (5)
  • None (2)
  • Image ads (1)
  • AMPHTML ads (3)
  • Responsive Display Ads (4)

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Connects him with audiences most interested in what he has to offer.
  • Finds users that are similar to an original remarketing list.

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

  • It allows her to reach over 90% of local internet users across thousands of apps and websites.
  • It allows her to reach over 75% of regional internet users across thousands of apps and websites.
  • It allows her to reach over 75% of national internet users across millions of apps and websites.
  • It allows her to reach over 90% of global internet users across millions of apps and websites.

Managed placements allow advertisers to:

  • bid differently for specific placements on the Display Network
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • target relevant placements across the entire Display Network based on their keyword lists

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

  • By tracking website traffic, improving customer service, and driving longer customer interactions.
  • By getting her ad to the people she selects, based on automated marketing objective tracking.
  • By building a social following, improving customer engagement, and driving larger transactions.
  • By getting her ad in front of the right people, in the right place, at the right time.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

  • It will show exact products to potential customers that have previously seen them on his website.
  • It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
  • It will connect with users based on their demonstrated in-market behavior and purchase intent.
  • It will reach audiences based on their lifestyles, interests, and passions.

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

  • It harnesses best-in-class signals to place ads against the most relevant content.
  • It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
  • It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

  • It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
  • It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  • It enables them to create online purchasing options native to Display ad formats.
  • It allows them to choose which specific YouTube videos they want their ads to be placed on.

How does Google Display Ads drive results every day for thousands of advertisers?

  • It combines search, shopping, and image ads to create the most relevant ads across the web.
  • Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
  • Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
  • Its real-time view of context and behavior across the web powers unique understandings of intent.

 

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