Getting Started With Google Analytics 360 Assessment Answers

In the introductory course to Google Analytics 360, we’ll show you how you can take advantage of the business-specific features offered by this platform. We’ll give you information on advanced issues, such as embedded data reports, custom conversion funnels, unsampled reports, and custom tables.

Getting Started With Google Analytics 360 exam

You’ll also discover the benefits of BigQuery reporting and native integrations with Google Marketing Platform and Google Ad Manager products. During the course, we’ll use real-world examples to explain how you can leverage Analytics 360 features and integrations to improve performance and achieve your business goals. If this is your first time using Google Analytics, you should first complete the Google Analytics for Beginners course and the Google Analytics Advanced course at Analytics Academy.

Getting Started With Google Analytics 360 Exam Details:

  • Step 1:  Sign in with your Getting Started With Google Analytics 360 on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from Google Analytics exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

  • The All Traffic > Source/Medium report does not include view-through sessions
  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
  • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
  • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

Which of the following can be done with the Display & Video 360 integration? (select three)

  • Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
  • Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
  • Create a ‘similar audience’ remarketing list targeting users with click-throughsessions from a specific Display & Video 360 Insertion Order.
  • Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

  • Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
  • It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
  • You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
  • Clicks and sessions are recorded differently by different systems.

If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

  • Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
  • Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
  • Enable the Campaign Manager reporting integration
  • Disable Cost Data in the Campaign Manager integration.

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