DoubleClick Campaign Manager Assessment Answers 2019

DoubleClick Campaign Manager (DCM), formerly DoubleClick for Advertisers (DFA), is a Google ad server tool for managing all types of ads and campaigns. It helps companies and advertisers control their entire advertising ecosystem.

DoubleClick Campaign Manager Assessment

DoubleClick Campaign Manager Exam Details:

  • Exam: DoubleClick Campaign Manager Answers
  • Exam Link:

 

DCM / DFA is used for advertising campaign management. But it also acts as an ad server, which means that it is used to upload and host banners. In this way the client or agency that hires the advertising has the pieces (banners / creativities / “creas”) and the destination URLs, and uploads them to DCM.

If you want to program creativities that rotate, that change according to schedule, etc. can also be done from the side of the advertiser and without having to warn the publisher that will show it.

More info: support.google.com/richmedia/answer/7013544

  • Step 1:  Start your DoubleClick Campaign Manager Assessment Examon the official website.
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

 QUESTIONS AND ANSWERS

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Which value proposition do Custom Intent audiences offer advertisers?

  • They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  • They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  • They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

  1. People who’ve already spent time searching for products or services like yours on Google Search
  2. People who’ve already engaged with your business, but didn’t convert when they had the chance
  3. People who are actively researching your business and its specific products and/or services
  4. People with a similar profile to the customers you currently target, or who frequent your business
  • Custom Intent Audiences for YouTube (1)
  • In-Market Audiences (3)
  • Remarketing or Customer Match (2)
  • Similar Audiences (4)

Which marketer would be an ideal client for TrueView for action?

  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
  • A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
  • A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
  • An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

What’s the best description of Affinity Audiences on YouTube?

  • Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  • Affinity Audiences on YouTube reach people based on their age, connections, and product count. ?
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
  • Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

What is one reason an advertiser would choose YouTube for action?

  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

What are the tested benefits of bumper ads?

  • Bumper ads are half the cost, easier to create, and they last forever.
  • Bumper ads are auto-generated, run in all languages, and guarantee results.
  • Bumper ads are effective, efficient, and help businesses reach new people.
  • Bumper ads have higher resolution, faster load times, and more impressions.

What are the three key reasons advertisers choose YouTube to help build their brands?

  • YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
  • YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
  • YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

What are two events that store visits for TrueView for action come from? (Choose two.)

  • Users who purchased a product in the past and visited a store location within 30 days.
  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.
  • Users who watched 30 seconds of the ad and visited a store location within 10 days.
  • Users who clicked on an element of the ad and entered a store location within 30 minutes.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A real-estate advertiser who wants to reach people who recently graduated from medical school.
  • A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
  • A fly-fishing advertiser who wants to reach people currently in the market for waders.
  • A baking-supply company that wants to reach people in the market for mixers.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Ads that include the product on-screen had higher ad recall.
  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

¡Congratulations! You pass the official   already. 🙂

Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

  • Create all campaigns within a parent Surf-N-Board advertiser
  • Create two separate accounts for Surf-N-Board East and Surf-N-Board West
  • Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West
  • Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East

Which of the following groups of statements about placements, ads, and creatives are true?

  • Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
  • Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.
  • Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
  • The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.

How are default ads created?

  • Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level
  • Automatically, as soon as a trafficker adds a creative to the advertiser
  • Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level
  • Automatically, as soon as a trafficker adds an image creative at the campaign level

Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

  • Campaign Manager allows you to reach millions of publisher sites
  • Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance
  • Campaign Manager enables sophisticated targeting to reach specific customers
  • Campaign Manager lets you manage all of your campaigns in one place

Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?

  • View location data under the “Verification” tab
  • Create a Cross-Dimension Reach report to view the overlap metrics
  • Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics
  • Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours

The DCM/DFA workflow can range from planning, traffic, creative hosting and redirection, to optimization and reporting. DFA is the foundation of DoubleClick’s digital ad management platform for advertisers, including DoubleClick search, DoubleClick Rich Media and DoubleClick Ad Exchange. With these tools we have more than enough to develop a complex and comprehensive advertising strategy. At DCM we don’t buy advertising, we manage it.

 

Depending on our media planning, the tool will generate a tag for each portal in which we are going to insert advertising, and also for each size and creativity.

Advertising media or advertising supports insert this code in their tool, DoubleClick For Publishers for example, to serve your campaign.

In this way, DCM will also be able to control the impressions that are served, clicks, conversions, and so on. DFA counts impressions as each impression is a call to a banner. This way you know how many times you have served that banner, the clicks, the CTR. If you look, if you look at the URL of any banner, most go to DoubleClick. It’s just a counter, which inserts its cookie. The page calls the banner that is hosted in DFA/DCM, and you can change it without saying anything to the support (banners with redirects).

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