Display & Video 360 Certification Exam Answers 2019

Automatic advertising with Display & Video 360 – Google’s solution for efficient Display-Marketing. Access to a high quality inventory by linking the main AdExchange and detailed segmentation of target groups, allows the display and video campaigns to be controlled in real time through the different devices.

Display & Video 360 Basics

Display & Video 360 Certification Details:

  • Exam: Display & Video 360 Basics Assessment Answers 2019
  • Exam Link: https://skillshop.exceedlms.com/student/path/8636/activity/9798
  • Professional audience segmentation
  • Control through devices in campaigns
  • Linking to Google Analytics 360 Suite
  • Scalable technology with high availability
  • Step 1:  Start your Display & Video 360 exam on the official website.
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from the exam and presh Ctrl+F in this page for paste the question and get the correct answer.

Display & Video 360 QUESTIONS AND ANSWERS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

You’ve browsed Marketplace and found some publisher inventory that matches your targeted age group and ad format for your prospective campaigns. But before you make a deal, you want to be able to discuss the price with the publisher. How would you do this?

  • The inventory showcased in Marketplace is non-negotiable. If inventory matches your criteria, you can click Accept to make a deal go live.
  • If you’d like to contact a publisher, you can send a message to them directly from Marketplace requesting their contact details.
  • For one or more publishers, you can send a bulk RFP form with your proposal and price. You can have ongoing negotiations directly from the My Negotiations section under the Inventory module.
  • You can find phone numbers of publisher teams in Marketplace. You can call to negotiate at any time.

Why would you navigate to the Brand Quality Hub?

  • To create custom combinations between your first-party, Google data, and/or third-party lists that you’ll be able to save and easily reuse across campaigns.
  • To mix and match all available data sets to create advanced audience lists.
  • To get a quick summary of your current brand safety settings such as the inventory controls available, to get information on any excluded apps and URLs, and to get a percentage of your filtered traffic pre-bid.
  • To discover the creative formats available in Display & Video 360.

Why would you visit the Campaign module in Display and Video 360?

  • To create and manage inventory packages across formats and inventory types.
  • To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns.
  • To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.
  • To add and manage users and creative users to a campaign.

Choose the best statement to describe what the Creative module can help you do.

  • The Creative workspace is built to enable you to create smarter campaigns and quantify estimated scale to your unique KPIs.
  • The Creative workspace is built to help you discover premium packaged inventory and manage your reservation and programmatic deals.
  • The Creative workspace is built to help you achieve your audience-related goals, from central data access and analysis to activation.
  • The Creative workspace is built to drive collaboration between brand, media, and creative teams, enabling the design, production, and management of ads at scale.

How would you best describe the functionality within the Audiences module?

  • The Audiences module enables you to be informed and influence your budget allocation decisions with accurate forecasting.
  • The Audiences module enables you to effectively manage, build, analyze, and activate your audiences.
  • The Audiences module helps you understand how customers interact with your brand across devices, as well as online to offline.
  • The Audiences module allows you to see a holistic view your campaigns’ performance against budget and how they are tracking towards KPI.

How would you best describe the Spotlight section in Marketplace?

  • You can use the Spotlight feature to search the web for more information about a publisher, and get results on the same screen.
  • You can use the Spotlight feature to find premium packaged inventory opportunities that meet your specific criteria by Publisher, Deal, or Guaranteed Package type.
  • You can use the Spotlight feature to find specific publishers to re-visit at another time.
  • You can use the Spotlight feature to open up a live chat with other members of your team and share inventory insights before making a deal in Marketplace.

What data-driven functionality in the Creatives module is available after you’ve created a set of, for example, Panorama format creatives?

  • You can use forecasting to accurately plan and forecast the unique reach of your campaigns.
  • You can view signals about where your creatives will serve and learn about how to improve safety measures for your campaign.
  • You can click Optimize, which will provide you with recommended changes to your creatives and allow you to apply them in bulk.
  • You can choose from a variety of audience signals to target specific customer segments, then assign the right creatives to the associated content strategy.

What’s the difference between Instant Reporting and a traditional report?

  • Depending on the size of data requested, traditional reports typically take about 5 minutes to download, whereas once an Instant Report is requested, you’ll receive an email with your report in less than a minute.
  • Traditional reports are offline, whereas Instant Reporting downloads in less than 3 seconds.
  • Traditional reports are offline, whereas Instant Reporting allows you to drag and drop data to build a report in real time.
  • A traditional report has a limited number of metrics and dimensions, whereas Instant Reporting gives you the ability to create your own metrics and dimensions.

Which of the following statements best describes one function Display & Video 360 aims to help you do?

  • Display & Video 360 will enable you to measure, analyze, and action on your campaign’s performance.
  • Display & Video 360 will enable you to plan, execute, and measure ad campaigns across formats and screens for your targeted audiences.
  • Display & Video 360 will enable you to make data-driven decisions at the planning phase, helping you create more robust media plans for your customers.
  • Display & Video 360 will enable you to optimize your campaign execution workflows through simplified step processes and intuitive UI design.
    1. What environment supports proximity targeting?
    2. What are two ways to make bulk changes within Display & Video 360 campaigns?
    3. How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
    4. What is required for creative approval?
    5. How can an advertiser be granted access to TrueView inventory?
    6. What step should be taken to track and secure a programmatic deal with a publisher?
    7. To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
    8. To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
    9. How would you add third-party verification to a creative when Campaign Manager is your ad server?

  1. Which environments and inventory sources cannot run within a single line item?

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