HubSpot Contextual Marketing Assessment Answers 2019

With contextual marketing, you can customize your website to the people who are most important to your business. In the HubSpot Contextual Marketing certification course, you will learn how to create a website experience tailored to the needs and preferences of your visitors. You will need HubSpot Marketing Hub Professional or Enterprise to complete the practical exercises and obtain your certification.

HubSpot Contextual Marketing Assessment

The content of this certification is closely linked to who your contacts are and how they are segmented. To get the most out of this course, you must have at least 500 contacts on your HubSpot CRM and you must be comfortable with potential customer segmentation strategies. It should also have clearly developed characters and content tailored to each stage of the buyer’s journey.

HubSpot Contextual Marketing Exam Details:

  • Step 1:  Sign in with your HubSpot Contextual Marketing Certification on the official website: Click on the link above
  • Step 2: ¿Are you ready? You can start your exam right now.
  • Step 3: Copy the question (Ctrl+C) from HubSpot exam and presh Ctrl+F in this page for paste the question and get the correct answer.

QUESTIONS

⇩ CLICK ON THE TITLE QUESTION TO GET THE CORRECT ANSWER ⇩

Why is a content audit useful?

  • It shows you how many conversions you’re getting.
  • It shows you how qualified your leads are.
  • It shows you where the holes in your content are.
  • It shows you how authoritative your site is

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

  • That the test only asks users to do one task.
  • That the test is designed around a common problem or question that your users have.
  • That the test is designed with the criteria for a good user experience in mind.
  • That the test asks users to accomplish a series of tasks.

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

  • Map out the CTA conversion path for all CTAs on the homepage.
  • Determine her method for segmenting the homepage visitors.
  • Decide what type of smart content (CTA, form, or text) to add to the homepage.
  • Draft the content to be shown to “Copywriter Charles.”

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

  • “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
  • “It’s a good idea, but personalization tokens can’t be added to a landing page.”
  • “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
  • “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

  • It’s easy to get overwhelmed and best to start small in your efforts.
  • Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
  • It’s only possible to personalize one section of the website at a time.
  • Your visitors will be confused by having different options on each landing page.

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

  • The lifecycle stage of the users that visit the landing page.
  • The buyer’s journey stage of each individual that submitted the form.
  • The submission rate prior to adding contextual marketing.
  • The referral source of the users that visit the landing page.

What kind of users do you want to recruit for usability testing?

  • Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
  • Customers only. If you know what they like, you can make the best experience for everyone.
  • Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
  • Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

  • Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.
  • Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
  • No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
  • No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

  • “We should add it because big companies like Amazon and Netflix have it.”
  • “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
  • “We can’t add it. Too much traffic is comprised of unknown visitors.”
  • “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

  • Because you can’t target more than one language at a time.
  • Because search engines won’t see the Portuguese content.
  • Because you can’t apply smart content to change the form language on your landing pages.
  • Because search engines will index both languages resulting in confusing search results

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

  • “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
  • “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
  • “No. We cannot change the blog content because it is confusing to RSS readers.”
  • “No. Search engines would only see the same content as the lead lifecycle stage.”

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

  • A personalized subject line in the email.
  • A smart CTA in the email to show different wording to visitors.
  • A smart form on the landing page to ask different questions of visitors who come from the email.
  • A personalization token on the landing page that displays the first name of visitors who come from the email.

Go to the exam!

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