Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

  • No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.
  • No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.
  • Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

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