An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?

  • “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability.
  • A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
  • Average ROI.
  • If he has statistics to refer to, then the “Weekly click package” is best. He should just increase the number of clicks in the strategy settings a bit.

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